Programa para o final de semana.

Tá aí, quem acha que férias (ou final de semana) e verão é tempo de curtição, vai uma ótima dica: procurar propaganda boa na internet. São as campanhas mais premiadas de 2007 em vários festivais. Tipo, passaram pelos mais diferentes jurados e critérios.

Detalhe entre os redatores mais premiados: em primeiro lugar, um brasileiro, Ícaro Doria, que o Tiago entrevistou e mostrou em aula. E em segundo, o Tim Piper, citado no blog.

Have fun. Carnaval não tá com nada. :)

(Fonte: CCSP)

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The Big Won é a nova versão do The Won, série de rankings realizada desde 2003, mas que anteriormente só levava em conta ações online e below the line.

Reformulada e ampliada, esta é primeira versão do projeto que lista as melhores agências, redes, campanhas e profissionais, seguindo os moldes do Gunn Report.

A versão ampliada do relatório continua a ser editada por Patrick Collister, ex- vice-presidente e diretor executivo de criação da Ogilvy de Londres.

Na edição de 2008, a The Garden Partnership, empresa de pesquisa e recrutamento, será parceira do The Big Won.

Além do ranking anual, os organizadores pretendem lançar rankings mensais.

Nos rankings relativos a 2007, aparecem as agências AlmapBBDO, F/Nazca S&S, NeogamaBBH e Salem. Também é destacado, em primeiro lugar entre os redatores, o brasileiro Ícaro Dória, que atua na S&S de Nova York. Campanha da Almap para Havaianas é a única brasileira entre as que integram as listas.

Confira abaixo as empresas, campanhas e profissionais mais premiados em festivais de publicidade internacionais e regionais, segundo o The Big Won:

The Top 20 Agencies

1. Jung von Matt, Germany 598
2. Crispin Porter + Bogusky, Miami 591
3. Saatchi & Saatchi New York 440
4. DDB Germany 435
5. Scholz & Friends, Germany 388
6. AlmapBBDO, Sao Paulo 365
7. DDB London 334
8. Ogilvy Frankfurt 331
9. BBDO New York 310
10. TBWA\Chiat Day, New York 294
11. Leo Burnett, Chicago 292
12. Duval Guillaume, Belgium 269
13. AMV BBDO, London 232
14. DDB Chicago 230
15. Shackleton, Madrid 220
16. Ogilvy & Mather, Singapore 208
17. Nordpol + Hamburg, Germany 194
18. Saatchi & Saatchi, Singapore 192
19. Y&R Buenos Aires 191
20. Forsman & Bodenfors, Sweden 174

Notes:
Jung von Matt includes their offices in Hamburg, Frankfurt and Berlin. Scholz & Friends includes their offices in Hamburg and Berlin. Ogilvy Frankfurt includes OgilvyOne, Frankfurt.
Duval Guillaume includes the Antwerp and Brussels agencies.
Crispin Porter + Bogusky’s points include work in partnership with Arnold Worldwide for The American Legacy “Truth” anti-smoking campaign.)

The Top 20 Direct Marketing Agencies

1. Shackleton Madrid 210
2. AIM Proximity, New Zealand 140
3. M&C Saatchi, Australia 129
4. ARC Worldwide, Kuala Lumpur 125
5. OgilvyOne, Frankfurt 111
6. OgilvyOne, Malaysia 84
7= DDB Germany 77
7= Di Paoloa & Asociados, Argentina 77
9. GEKKO, Copenhagen 72
10. Salem, Sao Paulo, Brazil 71
11= BMF, Sydney 70
11= Ogilvy, South Africa 70
13. Nordpol + Hamburg 69
14. E-Volution, Argentina 65
15. Proximity, London 64
16. Lowe Bull, South Africa 62
17. Wunderman, Dubai 56
18= CP Proximity, Spain 52
18= Harrison Troughton Wunderman, London
18= Net#work BBDO, Johannesburg

Top 20 Digital agencies

1. Crispin Porter + Bogusky 247
2. In-house 162
3. Farfar, Stockholm 137
4. Forsman & Bodenfors, Gothenburg 125
5. AlmapBBDO, Sao Paulo 113
6. Goodby Silverstein + Ptnrs 110
7. R\GA New York 100
8. Euro RSCG 4D Amsterdam 88
9. AKQA, USA 86
10= DM9DDB Brazil 84
10= Lowe Brindfors, Sweden 84
12. Neue Digitale, Frankfurt 77
13. argonauten G2, Germany 76
14. Great Works, Stockholm 68
15. start/interone, Munich 66
15. Jung von Matt, Germany 64
16= Glue, London 58
16= GrupoW, Mexico 58
18. GT Inc, Tokyo 55
19. McCann Erickson, San Francisco 51
20. Ogilvy & Mather, Canada 48

The Top 20 TV agencies

1. Crispin Porter + Bogusky, Miami 193
2. TBWA\Chait Day, New York 160
3. Jung von Matt, Germany 156
4. BBDO New York 153
5. BETC Euro RSCG, Paris 116
6. Vegaolmosponce, Argentina 116
7. DDB, Germany 114
8. Leo Burnett, Chicago 111
9. AMV BBDO, London 91
10. Fallon, London 87
11. Wieden + Kennedy, Amsterdam 80
12. Fallon, Minneapolis 71
13. Del Campo Bazca Saatchi & Saatchi, Buenos Aires 69
14. Duval Guillaume, Belgium 68
15. Nordpol + Hamburg, Germany 66
16. McCann Erickson, San Francisco 62
17. DDB Amsterdam 61
18= 180 Amsterdam 56
18= Y&R Buenos Aires 56
18. BBH, London 52

Top 20 Print agencies (press and posters combined)

1. Saatchi & Saatchi, New York 382
2. Jung von Matt, Germany 271
3. DDB, London 262
4. Scholz & Friends 220
5. Ogilvy & Mather, Singapore 192
6. DDB Germany 188
7. Saatchi & Saatchi, Singapore 160
8. Duval Guillaume, Belgium 154
9. Leo Burnett, Chicago 144
10. Ogilvy Frankfurt 128
11. Y&R Buenos Aires 127
12. Neogama BBH, Sao Paulo 105
13. TBWA\Paris 100
14. AMV BBDO, London 96
15. Villarrosas, Barcelona 90
16. F/Nazca Saatchi, Sao Paulo 87
17. Craverolanis, Buenos Aires 84
18. JWT Paris 78
19. Leo Burnett, Bangkok 76
20. Walker, Zurich 72

Top networks

1. BBDO 2247
2. Ogilvy 2174
3. DDB 2096
4. Saatchi & Saatchi 1671
5. Leo Burnett 1451
6. TBWA 1225
7. Y&R 1033
8. McCann Erickson 851
9. Jung von Matt 612
10. Lowe 666
11. Publicis 649
12. Draft FCB 546
13. Euro RSCG 507
14. Havas 504
15. Grey 375

Top 10 campaigns across all media

1. Evolution Dove O&M Canada
2. Singing Cowboy ALF “Truth” Arnold/CP+B
3. Safe Happens VW CP+B
4. Balloon/Ice/Man Harvey Nicholls DDB, London
5. Short Vehicles VW Golf R32 DDB Germany
6. Railcycle campaign Clima Co. Leo Burnett Bangkok
7. King Games Burger King CP+B
8. Not Here But Now Amnesty walker, Zurich
9. 2 Heidis Diesel Farfar, Stockholm
10. Paint Sony Bravia Fallon, London

Top 10 Direct Marketing campaigns

1. Body Parts Bank of NZ AIM Proximity NZ
2. Earth Hour WWF Australia Leo Burnett, Sydney
3. Smoke is Poison CRUK Ogilvy, London
4. Poms Whinge British Council M&C Saatchi, Australia
5. Lopetegui Faints Banco Gallego Shackleton, Madrid
6. Anniversary Hasselblad GEKKO, Denmark
7. The Greatest Show DMAM Arc Worldwide Kuala Lumpur
8. 24:The game Sony PS2 20:20 London
9. Tate Tracks Tate Modern Fallon, London
10. Bonded By Blood NZRU/adidas TBWA\Whybin, Auckland

Top 10 Alternative & Innovative Media campaigns

1. Wrong Environment jobsintown.de Scholz & Friends
2. Barrio Bonito Nike BBDO Argentina
3. Fresco adidas, Germany TBWA\Germany
4. Noodleslurper Mondo Pasta Jung von Matt
5. King Games Burger King CP+B
6. Talking Boony VB George Patterson Y&R
Melbourne
7. Iced-Lolly Nature Conservation Y&R Germany
8. Tate Tracks Tate Modern Fallon, London
9. Kahn adidas, Germany TBWA\Germany
10. Tap Water Project UNICEF Droga5, New York

Top 10 digital campaigns

1. 2 Heidis Diesel Farfar, Stockholm
2. Nike+ Nike R\GA, New York
3. Safe happens VW CP+B
4. Come into the closet Ikea Forsman + Bodenfors
5. R8 Microsite Audi argonauten G2
6. Evolution Dove Ogilvy & Mather, Canada
7. Big Shadow X-Box GT Inc., Tokyo
8. X-Box King Games Burger King CP+B
9. Clearification Microsoft McCann Erickson, San Francisco
10. The Hunt Volvo Euro RSCG 4D Amsterdam

Top 10 TV campaigns

1. Singing Cowboy ALF “Truth” Arnold/CP+B
2. Paint Sony Bravia Fallon, London
3. Happiness Factory Coca-Cola Wieden + Kennedy Amsterdam
4. Evolution Dove Ogilvy & Mather, Canada
5. Power of Wind Epuron/BMU Nordpol + Hamburg, Germany
6. Underwater World Indesit Leo Burnett, Italy
7. Cuckoo Clock VW Parts DDB Germany
8. Happydent Palace Perfetti Van Melle McCann Erickson, Mumbai
9. The Day You Went TfL M&C Saatchi, London
10. Return of the Sun Solon Jung von Matt

Top press campaigns

1. Balloon/Ice/Man Harvey Nicholls DDB London
2. Lingerie FHM Singapore Ogilvy & Mather Singapore
3. Ketchup CALM Publicis Mojo, Auckland
4. Short vehicles Gold R32 DDB Germany
5. Railcycle campaign Clima Co Leo Burnett Bangkok
6. Haiavanas campaign Sao Paulo Alpargatas AlmapBBDO, Sao Paulo
7. Baeball/Catfight Harvey Nicholls DDB London
8. China campaign Stufit Deluxe Saatchi & Saatchi, New York
9. Imagine etc Prince’s Trust CHI + Partners, London
10. Get A Girlfriend Axe Lowe Bull, South Africa

Top 10 poster campaigns

1. Voting campaign BBC World BBDO New York
2. Sundial McDonalds Leo Burnett Chicago
3. Short vehicles Gold R32 DDB Germany
4. Builders of Tomorrow Lego Jung von Matt, Germany
5. Hangar etc Lego Saatchi & Saatchi Singapore
6. Railcycle campaign Clima Co Leo Burnett Bangkok
7. Not Here But Now Amnesty Walker, Zurich
8. Bush/Bean etc Marmite Squeezy DDB London
9. Balloon/Ice/Man Harvey Nicholls DDB London
10. Shapes adidas, Germany TBWA\Germany

In association with The Garden Partnership:
Top 10 Art Directors

1. Menno Kluin Saatchi & Saatchi, New York
2. Jeff Anderson TBWA\Chiat Day, New York
3. Mike Kirkland Ogilvy & Mather Toronto
4. Emer Stamp DDB London
5. Adam Larson Crispin Porter + Bogusky
6. Marc Wientzek DDB Germany
7. Juan Cabral Fallon, London
8. Kevin Grady Crispin Porter + Bogusky
9. Pipat Uraporn Leo Burnett, Bangkok
10. Sompat Trisadikun Leo Burnett, Bangkok

Top 10 copywriters

1. Icaro Doria Saatchi & Saatchi, New York
2. Tim Piper Ogilvy & Mather, Toronto
3. Isaac Silverglate TBWA\Chiat Day, New York
4. John Kearse Crispin Porter + Bogusky
5. Ben Tollett DDB London
6. Rob Thompson Goodby Silverstein + Partners
7. Heiko Freyland DDB Germany
8. Matthew Brink Lowe Bull, Johannesburg
9. Juan Cabral Fallon, London
10. Yutaka Tsujino Crispin Porter + Bogusky

Top 10 Executive Creative Directors

1. Alex Bogusky Crispin Porter + Bogusky
2. Andrew Keller Crispin Porter + Bogusky
3. Amir Kassaei DDB Germany
4. Janet Kestin/Nancy Vonk Ogilvy & Mather, Toronto
5. David Lubars BBDO, New York
6. John Condon Leo Burnett, Chicago
7. Tony Granger Saatchi & Saatchi, New York
8. Richard Flintham Fallon, London
9. Graham Warsop Jupiter Drawing Room, Johannesburg
10. Eric Silver BBDO, New York

Top 10 Creative Directors

1= Jan Jacobs Saatchi & Saatchi, New York
1= Lee Premutico Saatchi & Saatchi, New York
3. Rob Strasberg Crispin Porter + Bogusky
4. Bert Peulecke DDB Germany
5. Stefan Schulte DDB Germany
6. Tony Calcao Crispin Porter + Bogusky
7. Adam Tucker DDB London
8. Jan Leube Scholz & Friends
9. Matthias Spaetgens Scolz & Friends
10. Ian Reichenthal TBWA\Chiat Day, New York